Paxos harnesses the power of blockchain to create infrastructure that enables enterprises to bring-to-market innovative products that will power the financial markets of tomorrow.
We were engaged to create a brand film to increase awareness and build further positive perception of Paxos as the leading B2B blockchain infrastructure platform. Working closely with the Paxos team, we handled the project from the concept phase and storyboarding through to design and final motion.
Drawing inspiration from their existing brand toolkit, we developed a clear, sophisticated and futuristic aesthetic that reflects Paxos’ own values and practices—transparency, trust, regulatory clarity and best-in-class technology.
The result is a sleek 3D animated piece that showcases how Paxos is safely and securely opening the world’s financial system to everyone.
Drawing inspiration from their existing brand toolkit, we developed a clear, sophisticated and futuristic aesthetic that reflects Paxos’ own values and practices—transparency, trust, regulatory clarity and best-in-class technology.
The result is a sleek 3D animated piece that showcases how Paxos is safely and securely opening the world’s financial system to everyone.
Credits
––––––––––––––––––––––––––––––
––––––––––––––––––––––––––––––
Client — Paxos
Animation Studio — Never Sit Still
Animation Studio — Never Sit Still
––––––––––
Studio Director — Mike Tosetto
Producer — Sharon Lim
Creative Director — Zoe Crocker
Creative Director — Zoe Crocker
Creative Lead / Project Lead — Ben Walker
3D Technical Lead — Bruno Borio
Storyboarding & Concepting — Ben Walker, Nancy Li, James Vallance, Melany Webster
2D Design & Animation — Ben Walker, Howe Tom, Max Cao, Nancy Li, Sylvia Leo
3D Design & Animation — Howe Tom, Max Cao, Nancy Li, Gareth Chang, Jason Chow, Jason Poley, Stee Shaw
3D Technical Lead — Bruno Borio
Storyboarding & Concepting — Ben Walker, Nancy Li, James Vallance, Melany Webster
2D Design & Animation — Ben Walker, Howe Tom, Max Cao, Nancy Li, Sylvia Leo
3D Design & Animation — Howe Tom, Max Cao, Nancy Li, Gareth Chang, Jason Chow, Jason Poley, Stee Shaw
Script — Victoria O'Brien
Select scenes from hero Paxos campaign video.
CAMPAIGN CUTDOWNS & TRANSLATIONS
Campaign Cutdown #01 with original English.
Campaign Cutdown #02 with Spanish translation.
Campaign Cutdown #03 with Portuguese translation.
KEY VISUALS
Stills of key visuals.
TECHNICAL BREAKDOWNS
Technical breakdowns of final 3D scenes.
LOOK DEVELOPMENT: 3D DESIGN EXPLORATION
Look development for digital world materials.
Look development for older currency tokens.
Look development for imagery built from assembled tokens.
Look development of materials for enterprise scenes.
Look development for glass materials.
Further look development for glass materials.
LOOK DEVELOPMENT:
DIGITAL FINANCE REPRESENTATION [DFR]
DIGITAL FINANCE REPRESENTATION [DFR]
Look development for Digital Finance Representation (DFR) asset used throughout sequence.
More refined development of DFR asset.
LOOK DEVELOPMENT: TYPOGRAPHY & LAYOUT
Early style frames for type treatment (exploring different weights, scales & perspective).
Early style frames exploring layout, background & cropping.
LOOK DEVELOPMENT: GRADIENTS
Look development of 2D gradients to mimic 3D refractions.
Look development of softer, blended gradients.
MOTION R&D SELECTS
Select motion R&D PreVis for 3D sequences.
Motion R&D exploration for Paxos cube movement.
STORYBOARDS
Pencil storyboards from initial concept phase.
THANK YOU.
